CX/UX/UI Design

CHALLENGE

Boost awareness, relevance and ultimately sales of Vodacom’s new data bundle products targeting the youth segment.

We created #VodacomNXTLVL soccer development platform. An integrated digital ecosystem that centered around user-generated content. Through interplay between the web portal, social media & hashtag ,as well as strategic activation events, we fanned the flames of youth passion for soccer and created a NXT LVL team that would feed into official club level soccer programs nationally.

RESULTS

501K registrations as of 21st of September (20% ahead of our 409K target)

934 videos submitted to portal.

467 minutes original content generated from the youth segment

1.6m NXTLVL bundles sold (4X ahead of 339K bundle sales target)

AWARDS

Silver Pixel - Bookmarks Awards